Services provided by Virtual Assistant – Virtual Assistant Blog

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“Virtual Assistant”! When you hear about this term, the very first thing that surrounding in your mind is that, a man receives the phone calls on behalf of a company and transferring the calls or fixing some appointments for their clients. But, only taking a call, schedule appointments are not only things about Virtual Assistant. A Virtual Assistant Service Company takes care of a lot more.

Let’s discuss about the Virtual Assistance Services:

VIRTUAL ASSISTANT:-
A virtual assistant is a self-employed assistant who works from home or their own office for various clients. When most people hear “virtual assistant,” they assume it’s a secretary who works from home but not Virtual Assistant work from home, there are many Virtual Assistant Companies. Instead of hiring a Personal Assistant (PA), you can hire a Virtual Assistant (VA). They are very reliable, dedicated and multitasker. You can use them for your business, personal, admin related tasks.

ONLINE RESEARCH
DATA ENTRY
TRANSCRIPTION
VIDEO CREATION, EDITING, UPLOADING
BOOK-KEEPING
PRODUCT UPLOADING
MANAGING WEBINARS AND PODCASTS
TEMPLATE CREATION
E-BOOK EDITING, FORMATTING, SUBMISSION

ADMINISTRATIVE ASSISTANT:-
What is Administrative Assistant? Jessica Bennett, Executive Assistant to Shawn Boyer (the CEO of Snagajob) says this about her job: “I assist the CEO in managing his daily activities, from monitoring his calendar to performing administrative duties, as well as working to manage basic office needs, working with the marketing department to plan conferences and seminars and assisting Snaggers with whatever they may need.”

Responsibilities of an Administrative Assistant:-

CALENDAR MANAGEMENT
SCHEDULE AND ORGANIZE APPOINTMENT
ANSWER AND DIRECT PHONE CALLS
EMAIL MANAGEMENT
CHOOSE TRAVEL LOCATION
BOOK TRAVEL TICKET

Ultimately, a successful Administrative Assistant should ensure the efficient and smooth day-to-day operation of their clients.

BUSINESS ASSISTANT:-
A Business Assistant is taking care all of the business related tasks and help clients to grow their business. They will reduce workload from your shoulder and maintain an individual task with dedication. So that, clients can use your their brain for business development.
Responsibilities of a Business Assistant:-

PROVIDING CUSTOMER SUPPORT SERVICES
MANAGE ACCOUNTS PAYABLE AND RECEIVABLE
EMAIL MANAGEMENT
PROVIDE BASIC HR DUTIES
SET UP TO-DO LIST FOR YOU
SETUP MEETINGS ON YOUR BEHALF
ACT AS A PROJECT MANAGER

MARKETING ASSISTANTS:-
A Virtual Assistant Service company also provides Marketing Assistant Services. Marketing in the sense Online or digital marketing. We all know about this term very well. To build up any business in online, we need to do Online marketing. There are several Digital Marketing strategies are available – Search Engine Optimization (SEO), Social media optimization (SMO), Blog Writing, etc.

Responsibilities of a Marketing Assistant:-

ON-PAGE AND OFF- PAGE SEO FOR YOUR WEBSITE
CREATE AND MANAGE SOCIAL MEDIA PAGES
WRITE BLOGS RELATED TO YOUR SERVICES
PROMOTE YOUR BLOG OR WEBSITE
CREATE AND RUN GOOGLE ADWORDS
CREATE AND RUN YOUR EMAIL CAMPAIGN

Increase your business and website value on all search engines is the main motto of a Marketing Assistant. They give their full effort to develop your website rank.

WEB SERVICES:-

At initial period, a Virtual Assistant Company only provides above services like admin support, business assistant, marketing assistant, etc. As our generation growing up, VA organization also grow up their services standard. Web Services is one of the most important services which is providing by some Virtual Assistant companies. A web service is a collection of open protocols and standards used for exchanging data between applications or systems. There are some important Web Services which are provided by a VA Organization.

WEBSITE DEVELOPMENT
WEBSITE DESIGN
GRAPHIC DESIGN
WEB HOSTING SERVICES
SOFTWARE DEVELOPMENT
ANDROID AND iOS APPLICATION DEVELOPMENT

Do you want open a small business? Do you need an expert who will decrease your workload? Do you want to create a world class e-commerce website? Are you looking for an android application for your services? – Just choose a Virtual Assistant Company, explain your requirement to them and they will do the rest.

JAYANTA GUHA
INFO@WERVAS.COM
WERVAS.COM

 

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What if the rupee hits 100 vs US dollar? Here’s how your life will change!!!

What if the rupee hits 100? Rupee sank below the 70 mark today for the first time since February 2018. Experts have been predicting further depreciation. An ET poll in February said that the rupee may weaken beyond Rs 70 to the US dollar by the end of the year. Deutsche Bank, DBS Bank, Bank of America, Yes Bank, IFA Global and Edelweiss Financial Services were among those predicting the local currency to hit the 70-mark or fall beyond it. Just two of the 18 market participants polled expect the rupee to firm up from the level at that time (67.32 a dollar).

Why is the rupee depreciating?
Rising crude prices in global markets is one reason. US oil rose above $70 a barrel for the first time since November 2014 as traders braced for a re-imposition of sanctions on Iran. India imports nearly 80 per cent of the oil it consumes which weighs down on the rupee. The other reason is a strengthening dollar. The dollar stayed near its 2018 peak today after US jobs and wages data did little to water down perceptions of strength in the US economy. Strengthening US economy pulls back money from emerging markets.

How bad it is?
A weak rupee against the dollar makes imports costlier. Some imports cannot be cut down such as oil, which can negatively affect India’s current account deficit. In a vicious cycle, a depreciated rupee makes oil costlier since it’s India’s chief import. Costlier oil means costlier vegetables and groceries since transportation costs go up. Weak rupee also makes education and holidays in foreign countries more expensive.The goods that use imported components such as computers, smartphones and cars also get more expensive. All import-based industry and trade suffers.

How good it is?

A weak rupee is good for exporters since they get more money for their exports. All export-based industry benefits from a weak rupee. For example, information technology and pharma companies benefit from a weak rupee since most of their revenues come from foreign countries. Economic Affairs Secretary Subhash Chandra Garg said a few days ago that the rupee at 64 to a dollar had “hurt exports” and was not justified by the real exchange rates. “My sense is that there is stability now and this level of about 66-67 (to a dollar) should be the level that should prevail for some time,” he said.

Source: The Economic Times

Why Rupee hits fresh lifetime low of 70 against US dollar?

The rupee set a new all-time low record today, staying above the psychologically-important 70 mark against the dollar for the second consecutive trading day. The factor that sent it sliding 43 paise to Rs 70.32 in opening trade from the previous close was India’s widening trade deficit. The rupee then proceeded to hit 70.40 against the greenback. Here’s a look at all the factors weighing down the rupee.

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Widening trade deficit: According to latest data released by the trade ministry, India’s trade deficit hit a 5-year high of $18.02 billion in July, up 8.5 per cent month-on-month. This is mainly because of surging oil imports, which grew by over 57 per cent year-on-year to $12.35 billion. While total imports jumped 28.81 per cent to $43.79 billion, exports only went up by 14.32 per cent to $25.77 billion (year-on-year).

While the textbooks all claim that the depreciating rupee gives a boost to exports, the numbers tell a different story. According to Mint, India’s currency weakened around 22% per cent against the dollar between 2012 and 2017 and the compound annual growth rate in exports during the same period was a meagre 0.2 per cent. Given the news on the US-China trade war, the outlook for exports is far from bright.

The far-from-optimistic outlook on oil prices makes matters worse. Unless our exports pick up substantially, this may worsen the deficit even further. That will make the Rupee slide further, raise domestic inflation and may lead to tighter monetary policy from RBI by raising interest rates.

The combination of rising import bills and slow export growth has led to a worsening of India’s current account deficit (CAD). The latter has jumped from 0.6% of GDP in 2015-16 to close to 2% in 2017-18. And media reports peg CAD jumping to $22-31 billion in the current fiscal. That is again bad news for the rupee because a high deficit means the country has to sell rupees and buy dollars to pay its bills, which further reduces its value.

The widening trade deficit against the backdrop of growing global uncertainty is expected to keep exerting pressure on the rupee in the near term.

The Turkish crisis: It was the free falling Lira, the Turkish currency, that accelerated the rupee’s depreciation earlier this week. The currency has lost more than 40% against the dollar this year on account of the country’s deteriorating ties with the United States and concerns over President Tayyip Erdogan’s increasing influence over the overheated economy.

“The plunge in the lira, which began in May, now looks certain to push the Turkish economy into recession, and it may well trigger a banking crisis,” Andrew Kenningham, chief global economist at Capital Economics, told Reuters.

Given how interconnected the global financial system is, the fears of spillover impact in other emerging markets – at least in the short term – have sent investors scrambling for safe haven currencies like the dollar and hammered emerging market currencies, the rupee included, in the bargain.

Global trade tensions = stronger dollar: US President Donald Trump’s trade policies have also beefed up the dollar in recent times. The greenback climbed to a 13-month high against a basket of six major currencies on Monday.

The Trump administration’s move to impose import tariffs against China, Europe, Mexico, Canada and now Turkey is expected to stoke US inflation, which could accelerate the pace of Fed rate hikes and, in the bargain, strengthen the dollar further. The U.S. Federal Reserve is expected to raise interest rates twice more this year.

A strong dollar is bad news for India because it makes imports more expensive. And that’s something the country can ill afford right now. Besides, the escalating US-China trade war continues to roil forex market sentiments.

Yo-Yoing foreign capital flows: Stakeholders are now keeping a close watch on the volatility in the equity market as any FII outflow could only widen the CAD. Though FII reversed a three-month trend to turn net buyers of Indian equities in July, on a year-on-year basis they remain net sellers. The Turkish crisis may change things at home. Provisional data reportedly shows that in the first 14 days of this month, FIIs sold stocks worth over Rs 1,100 crore.

Higher interest rates in the US could accelerate the sell-off in the months to come. It does not help that the general elections are coming up next year – a time when most foreign investors go into fence-sitting mode.

Sourse: BT Economy

Rupee (INR) At All-Time Low Of 69.96 To US Dollar (USD)

The rupee on Monday (13th August, at 5:19 PM IST) touched an all-time low of 69.96 per dollar in early trade, tracking broader weakness in other emerging market currencies on concerns of a spill-over from a crisis-hit Turkey. The Reserve Bank of India was seen intervening to stem a sharp fall in the rupee, two dealers said.

“The RBI was there to curtail the volatility in early trade, but not in a big way,” said a senior dealer at a foreign bank.

The rupee reversed marginally from its record lows to trade at 69.53 to the dollar. It had ended at 68.84 to the dollar on Friday. The 10-year benchmark bond yield rose to 7.80 percent from its previous close of 7.75 percent, tracking the weakness in rupee.

Investors preferred safe-havens such as the US dollar and the yen after a plunge in the Turkish Lira sent all emerging market currencies sharply lower.

 

The lira has fallen about 45 percent against the greenback this year on worries over Turkish President Tayyip Erdogan’s increasing control of the economy and a deepening diplomatic rift with the United States.

“There is no point spending a lot of dollars in defending a rupee when the force of the fall is so strong across emerging markets,” said a senior forex dealer at a state-run bank.

The next crucial level for the rupee is 69.80 to the dollar, he added.

Credit: NDTV

How do you hire a virtual assistant for your business?

Hiring a Virtual Assistant is really a big step. The question is How do you hire a Virtual Assistant for you business? But you have to find the VA before hiring.

How do you find the best Virtual Assistant?

The answer is very simple & logical. Search on Google! You just need to use appropriate keywords while searching. For an example: You are looking for a Virtual Assistant in low budget. In that case you can use “Affordable Virtual Assistant” or “Affordable Virtual Assistant Services” and you can choose that Virtual Assistant Company which will appear on the first rank of Google search.

(Try it, it will definitely work.)

How do you hire a Virtual Assistant for you business?

Once you selected the Virtual Assistant from your Google Search results, you can directly contact them through phone, live chat, skype & email. WERVAS is the best affordable Virtual Assistant Company based in India. To hire a Virtual Assistant from us, you just need to contact us and we will guide you the rest which will not take more than half an hour.

Hiring procedure of WERVAS:-

  1. Contact us with your requirement through live chat, skype, email & phone call.
  2. Our Account Manager will connect with you and describe you the process of work and allot you the best fit VA as per your requirement.
  3. That’s it!!

Visit WERVAS – Virtual Assistant Services for more details.

Services provided by Virtual Assistant – Virtual Assistant Blog – WERVAS – The Virtual Assistance Blog

“Virtual Assistant”! When you hear about this term, the very first thing that surrounding in your mind is that, a man receives the phone calls on behalf of a company and transferring the calls or fixing some appointments for their clients. But, only taking a call, schedule appointments are not only things about Virtual Assistant.…

Sourced through Scoop.it from: wervasthevirtualassistanceblog.wordpress.com

Services provided by Virtual Assistant – Virtual Assistant Blog – WERVAS – The Virtual Assistance Blog

“Virtual Assistant”! When you hear about this term, the very first thing that surrounding in your mind is that, a man receives the phone calls on behalf of a company and transferring the calls or fixing some appointments for their clients. But, only taking a call, schedule appointments are not only things about Virtual Assistant.…

Sourced through Scoop.it from: wervasthevirtualassistanceblog.wordpress.com

36 Reasons Why Having a “Free Website” is a Bad Idea

The thought of getting free website is tempting. The internet is full of companies offering free website hosting even for self-hosted WordPress. You’re probably wondering what’s the catch? Why isn’t everyone else using a free WordPress website? In this article, we will share 36 reasons why having a free website is a bad idea and something that you should AVOID at all costs.

Why free website is a bad idea

What Do We Mean by Free Website?

Most beginners who want to start their own website want to keep the cost low which is understandable.

So you typically Google the term free website and find many companies offering free website hosting services for free.

The thought of having free web hosting and building your site without paying anything is tempting.

Until you get a reality check. Once you sign up to these so-called “free website services”, you slowly start discovering the limitations and many of them turn out to be not free at all.

If you or your friend is thinking about getting a free website, then stop now.

And read these 36 reasons why free websites are almost always a bad idea.

1. Extremely slow websites

Most free website hosting providers put hundreds of websites sharing the same server. This makes all their websites load at very low speeds. Slow websites create bad user experience and are bad for SEO.

2. Unprofessional web address

Having a website address like mysmallbusiness.Freewebsite.com does not look professional at all. Visitors to your website and potential customers would find it quite difficult to take your website seriously when you don’t even have a proper domain name.

And when you ask these companies for a custom domain, you usually have to pay a premium – something like $19 – $25 for a domain which normally costs $10.

3. Trial Service is Not Really Free

Many of these free website services often turn out to be limited trials. After a while you are asked to pay for it. In most cases, this price is usually way higher than normal WordPress hosting services. If you added a credit card during signup, then they can charge you without giving you any warning.

4. Hidden charges for free website

Like any other business, these free website companies need to make money too. Some of them charge their users for additional services like image hosting, email accounts, FTP access, website transfer, etc. These charges are often outrageously high.

5. They can lock down your data

Many users who start with a free website and then want to move to a paid service, find it impossible to move their website data. These service providers do not offer any tools to easily migrate your site. Users end up paying freelancers to manually export their content which can quickly increase your bill.

6. Irrelevant advertisements on your website

Most of these free website services are supported by advertisements. You create content and build your website, but they get paid for the ads. Often these ads are distracting, intrusive, and look ugly.

The worst part is, sometimes your savvy competitors can then pay these free website hosting companies to advertise on your website. Talk about sabotaging your business.

7. They can shut down your website

The terms and conditions of these services clearly state that they can shutdown your website at anytime without providing you a reason. If they shutdown a website, they usually don’t give your data or provide you a way to save your content.

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8. These companies can disappear at anytime

At any time, the free website company can decide to pack up their business and go. They would simply shutdown their servers, and you will loose your website and all the data. Their terms of service give them full legal protection to do so.

9. You will lose your site address

If they decide to close the service or shutdown your website, then you will loose your web address. Most of the time it is a subdomain associated with the service. You cannot replicate that address or redirect users to your new site elsewhere.

10. They can sell your information

Remember that these services need to make money somehow to remain in the business. A good rule of thumb is if you are not paying for it, then you are the product.

These companies find other ways to make money such as selling your email address, personal information, and your website address to other companies. Their terms and conditions which no one really reads provide them total legal immunity.

11. No site building tools

Unlike a real web hosting service, these companies offer very limited tools and services to their users. Using these tools the website you will create will look even more unprofessional.

12. No WordPress

Many of these free services do not allow you to install WordPress on your free website. WordPress requires a little more resources than a free website service can afford.

13. Limited WordPress

Even if they allow you to host WordPress, their servers are simply not capable of running it. You will come across many errors, and it will ruin your WordPress experience.

14. Malware distribution

Free website services are notorious for distributing malware. This could be due to their poor security, or they could be doing it for monetary benefits. In either case, it hurts your website’s reputation and SEO.

15. You may become part of a link farm

The reason why these services keep disappearing and then reappearing is because they try to generate money using unethical methods. Building link farms is one such practice where they sell thousands of pages created by their users to spammers, fake drugs and gambling sites, online scams, etc.

16. Limited bandwidth

Bandwidth is the amount of data transferred from server to user browser. It costs money and most free websites come with a very limited bandwidth caps.

17. Low disk storage

Free website companies host hundreds of websites sharing same server and hard disks. They usually give you very limited storage to store your data. When you reach that limit, you are often asked to pay for more storage.

18. Vulnerable to hacking attempts

Hacked websites

Due to poor security, free websites are often more vulnerable to hacking attempts. If your site is hacked, it will be a lot more difficult to get it recovered because these companies give you very limited access to your own files and data.

19. HTML only sites with limited number of pages

Some of these free website companies offer only a limited number of pages on your website. If you want to add more pages, you will have to upgrade to a paid plan.

20. Low credibility among your users

When your site is hosted on a free service, your users will feel less inclined to trust it. If users are not comfortable sharing their information, then it will kill the whole purpose of you creating a website.

21. Limited design choices

Design and layouts

Unlike a self-hosted WordPress site where you can choose from thousands of WordPress themes, free websites offer only a handful of poorly designed templates. You cannot use your own designs or use any other design from the web.

22. No help or customer service

These free websites offer no help to users. You will have to setup your site on your own with the help of very limited and poorly presented documentation. You are pretty much on your own if you can’t figure it out.

23. You can’t run advertisements or make money

Even though your free website company runs their own ads on your website, they do not allow you to run ads or make money from your website. You will not be able to add affiliate links or add Google Adsense to your website.

24. There are no backups

There is no concept of regular backups on these free websites. They do not backup your data and if something bad happens to your site, there is no way for you to restore your data.

25. Difficult to get rid off

The companies offering these services often make money from content created by users like you. They intentionally make it difficult for you to delete your own website. This means your website will remain on their servers, and you will have a hard time removing it.

26. No statistics or decent analytics

With a good hosting company, you can get free statistics about your site’s visitors. You can even install Google Analytics or any other traffic counters. On free websites, they do not allow you to add Google Analytics because they run their own analytics code on your website.

27. You will be targeted with email offers

Remember that these companies need to cover their costs by making money using alternative methods. They will continuously email you with special offers. Not to mention that they could sell your email address to other marketing companies as well.

28. No support for mobile devices

You cannot update your website from your mobile or hand-held devices. Free website companies mostly have their dashboards designed for desktop. This will make it harder to update your site from mobile.

29. No responsive designs

Most free website companies offer website designs that are very old and do not work on mobile phones. Mobile users make a significant portion of internet traffic. By not having a responsive design you will lose all those users.

30. No branded email

You cannot create email accounts with your own domain name. This means you will have to use your gmail or hotmail email account which does not look very professional.

31. No contact forms or email forwards

Every website on the internet needs a good contact form. These free website companies do not have a way for you to add custom contact forms. You also don’t get to forward emails received on their own poorly configured form scripts.

32. Limited file upload features

With paid hosting companies, you can upload unlimited files to your site using an FTP client or media uploader in WordPress. Free website companies only offer you a web based interface where you can upload one file at a time.

34. No way to setup redirects

With WordPress you can set up redirection in many different ways. This is a very useful way to maintain your site’s SEO scores. With free websites, you cannot setup any kind of redirects at all. Even if you move to a paid service later, you will not be able to redirect users from your free website.

35. Investing time on free website is unwise

If you have any serious intention of building something on the web, then you should never start with a free website. As you have read in this article, they are unreliable, unsafe, difficult, and severely limit your growth options.

36. Not even for practice

Free websites are terrible, even if you just want to practice.

Good Alternatives to a Free Website

The best alternative to a free website is of course a paid website. There are plenty of hosting services offering WordPress hosting at very low costs.

You can start with Bluehost, they offer shared website hosting service and are one of the official WordPress hosting services. For WPBeginner readers, they offer 60% additional discount and a free domain.

You can follow our step by step guide on how to make a website (the right way).

If you don’t want to pay at all and just want to learn, then you can practice on your own computer. You can easily install WordPress on your Windows computer using Wamp or Mamp for Mac.

We hope this article helped you learn why having a free website is a bad idea. Here are some great reasons explaining why you should use WordPress.

Also it would be helpful for you to read: Why is WordPress free, what are the costs, and what is the catch?

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

 

Source: http://www.wpbeginner.com/opinion/36-reasons-why-having-a-free-website-is-a-bad-idea/

Rest In Peace, Facebook News Feed for Digital Marketer

Few years ago, Facebook announced that the Publishers’ Facebook New feed will fade away:

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Mark Zuckerberg mentioned in a recent Facebook post: “Rrecently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments (from friends and family) that lead us to connect more with each other.”

He also explained, “video and other public content have exploded on Facebook since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”

Mark also declared psychological issues regarding the news feed: “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being … the research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”

Zuckerberg even described few of upcoming changes to the Facebook news feed “the news feed algorithm to surface relevant content that facilitates meaningful social interactions among your friends and family.”

This changes will effect on the ranking algorithm in your news feed. Till now, that algorithm ranked content based on user engagement metrics like time-on-site, “likes”, click-through-rates, etc. Going forward, posts originating from friends will receive an algorithmic boost, whereas posts from brands and publishers will be demoted.

The changes do not appear to directly impact Facebook Ads, but will likely have an indirect impact as less organic post reach will likely increase demand for Facebook advertising, which will raise advertising prices.

As for the future of the Facebook news feed, Zuckerberg states users will see “less public content like posts from businesses, brands, and media” and that he expects “the time people spend on Facebook … will go down. But I also expect the time you do spend on Facebook will be more valuable.”

Why does e-commerce startup fail in India?

E-commerce is one of the popular business nowadays. People are too lazy to go to shopping malls, as well as they are very much tech savvy. Hence, they just take out their mobile or laptop while laying down on the bed and can get an item from e-commerce by just a click, without wasting much time. That is why most of the startup businessman thinks that they should go for an e-commerce business. Starting an e-commerce business is not much expensive. But in India, 70-80 percent startup e-commerce business has failed. Though each new business niche is unique, there are common contributors to e-commerce failures.
There are some success stories which one cannot neglect, such as amazon, Flipkart, jabong, myntra and many more. Beside, there are always many e-commerce failure records in Indian online market (DoneByNone, Jewelskart, Indiaplaza, Klozee and many more).
Everyone is talking about growing e-commerce businesses, but it is also necessary to talk about the failures. It also makes the environment more real. This is especially true in the space of startups. I am sharing some of the cause that work as an agent to the failure of an e-commerce startup, I believe it will help others to learn and avoid repeating the same mistakes.

A huge number of competitors : Internet is the easiest way to start a small business. So, people often choose the online market to sell their products. As there are already some well-known established giant companies that sells the same products it is difficult to survive for the newcomers. This is most often a problem when a new e-commerce stores sells the same products at the same price.
For an example, if a new e-commerce website starts to sell Apple iPhone which is already available at some well-known resellers, such as amazon, Flipkart, Snapdeal, eBay, and much more.compititor.jpg

Image Source: linkedin.com

Small Investment : Starting an online shopping store is not too much expensive. You can start an e-commerce business by investing a couple of thousand Indian Rupees. Starting an online store does not require a huge amount, but once your business starts, you have to afford labor cost, transport cost, advertising cost and much more.
Even a medium retailer will happily invest 20,00,000 to 30,00,000 INR into a physical store but when it comes to an e-commerce store, they can’t afford 2,00,000 INR or 3,00,000 INR which is mandatory to make conversions over the internet.

investment.jpg

Image Source: falconinteractiveuk.com

A bad Website : When you are going to start a business over the internet, it is very much important to build up a custom, secure, responsive, low-loading time, functional and good looking website. Your website will be your very first impression for your online customers, so it should be attractive and user-friendly.
But, most of the e-commerce businessman don’t give that much importance to their websites and don’t want to waste (As per startup e-commerce businessman’s thinking) their money to build up an exclusive website. In today’s scenario building a customized, responsive, good looking e-commerce website requires 20,000 – 25,000 INR (WERVAS – Virtual Assistant Services), where they want a website for 8,000 – 10,000 INR.
Here is an example of a low-grade website, if you have a look at http://www.whaaky.com or at http://www.doodlefy.com, you may understand why an e-commerce store is falling down for a bad website.

doodlefy.PNG

Image Source: www.doodlefy.com

Social Medial Optimization : You are very new in e-market, online buyers don’t know about your e-commerce store. If you want to make sales, you need traffic (website visitors). At this moment, Search Engine Optimization (SEO) can higher your website’s rank on popular search engines, such as Google, yahoo, Bing. When you hire any individual or an organization for SEO, they will develop the rank and the impression of your e-commerce business. You need a huge numbers of traffic on your site and only a few of them will actually purchase your products. A fast way to get traffic is with pay-per-click advertising, but it can be expensive. A slow but effective process is content writing, blog writing, social media management. But, the thing is that the startup business don’t give that much of importance to these processes and they actually make a loss by simply ignoring these basic e-commerce needs.seo portfolio.jpg

Low-Grade product image : Online shoppers don’t come in person to your door step to examine the product you sell. They find the product on your website. So that, the image of your product should be strong visual representative and original which help them to understand the quality of the product. You may sell a top level product, but the poor visual impact can decrease the grade of your products causing depreciation in your sales.

low grade image.png

Low patience level : Every startup takes some time to grow, at very rare situation, a business can develop at the very first stage. It can happen when you start an e-commerce store and no one purchase your products. I suggest you to be patient, you are very new to this industry and it will take some time to grow your business. Don’t be hopeless if takes several months to gain that profit, if your product is a quality product people will definitely buy it from your store.

patience.jpg

Image Source: thequotablecoach.com

Product rate : When you are new, you have to sell your product in low rate compared to your competitors who already taken a position in the online market. We all want the best product in cheapest price, so follow this way. Some new e-commerce stores tends to high their product rates just to make instant profit, if you are doing this you are in big trouble my friend. In order to do a serious business you need to make clients nor customers and these clients will be the asset to your long time business plan.

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Keeping Poor quality product : I have seen many e-commerce store that actually sells a first copy or replica of some branded product without mentioning the terms “replica” or “first copy”. To most of the business owners this strategy seems to be great as one can buy a branded product at a very low cost but if you think from the depth by selling these products along with a good revenue you are also earning a bad reputation. After few years you will be known as a copy store, is this the thing you want your business to be called? I believe No!.
It is good to sell replica products but I would recommend you to at least add the terms like “replica, first copy, second copy” in your product description as keeping transparency is one of the building pillars of a business.
Do remember the quote by Simon Mainwaring “The Keys to brand success are self-definition, transparency, authenticity and accountability.”

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Think form Customers’ point of view : Though you are a seller but always try to think from the buyer’s point of view. Many startup e-commerce stores sells almost the same products that are available on a giant e-commerce and they add their new flavor, a bigger price tag to that products. Why should one buy the same product that is available in some trusted e-commerce stores with much lesser price tag from a non-trusted e-commerce store like you? Let you are the buyer, now ask yourself would you buy that product? , Let me give the answer on your behalf and the answer will be No!
I would always recommend to sell a product with a price tag that you will be convinced to buy if you were the buyer, if you are not enough convince to buy what you sell then you have no right to sell that to your customers.

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These are some of the causes for the downfall of an e-commerce store. I hope you like it and take necessary measures to boost your business.
All the best! I believe you all will do a great business in future.

P.S: I have no enmity with the business owners of the websites I have used as a reference, please take it in a sportsmanship spirit.

Alex Smith

WERVAS – Virtual Assistant Services